Analysis of the Marketing Mix in Wienerberger, a.s
| Thesis title: | Rozbor nástrojů marketingového mixu ve společnosti Wienerberger, a.s |
|---|---|
| Author: | Skorunková, Monika |
| Thesis type: | Diplomová práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Heřmanová, Simona |
| Thesis language: | Česky |
| Abstract: | Cílem diplomové práce byl rozbor marketingových nástrojů ve zvolené firmě se zaměřením na marketingovou komunikaci, provedení SWOT ananlýzy a návrh možných marketingových zlepšení do budoucna. |
| Keywords: | marketing; SWOT; marketingová komunikace |
| Thesis title: | Analysis of the Marketing Mix in Wienerberger, a.s |
|---|---|
| Author: | Skorunková, Monika |
| Thesis type: | Diploma thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Heřmanová, Simona |
| Thesis language: | Česky |
| Abstract: | The aims of the thesis is marketing ananlysis in selected company with a view to markteting communication, creation the SWOT analysis and draft of marketing innovation into the future |
| Keywords: | SWOT analysis; marketing communication; marketing |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 29. 4. 2009 |
|---|---|
| Date of submission: | 30. 6. 2009 |
| Date of defense: | 12. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20538/podrobnosti |
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