Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Bláhová, Eliška |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Trnka, Milan |
| Thesis language: | Česky |
| Abstract: | Cílem diplomové práce bylo zpracovat strategickou analýzu konkrétní společnosti (Patria Direct, a.s.) a provést externí a interní analýzu s cílem zjistit současnou pozici společnosti na trhu a navrhnout doporučení pro její možný budoucí směr. |
| Keywords: | SWOT; Porterův model pěti sil; Analýza odvětví; SLEPT; Strategie; Obchodník s cennými papíry ; Strategická analýza |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Bláhová, Eliška |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Trnka, Milan |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to implement strategic analysis of a particular company (Patria Direct, a.s.) using the internal and external analysis to determine the current position of the company on the market and propose recommendations for its possible future direction. |
| Keywords: | Broker (retail); Porter model ; SLEPT; Strategic analysis; Strategy; SWOT analysis; Branch analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 7. 12. 2008 |
|---|---|
| Date of submission: | 24. 4. 2009 |
| Date of defense: | 12. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17354/podrobnosti |