Communication strategy of the travel agency Adventura
| Thesis title: | Komunikační strategie CK Adventura |
|---|---|
| Author: | Medunová, Helena |
| Thesis type: | Diplomová práce |
| Supervisor: | Valentová, Jana |
| Opponents: | Dragula, Ladislav |
| Thesis language: | Česky |
| Abstract: | Hlavním cílem práce je navrhnout reklamní kampaň pro cestovní kancelář Adventura. Práce obsahuje definici marketingu jako takového, marketingové komunikace a marketingu cestovního ruchu. Následuje analýza konkurence a jejího komunikačního chování, analýza cílové skupiny a její definování. Na to navazuje doporučený media mix s detailním rozpočtem. |
| Keywords: | média; cestovní kancelář; Adventura; reklama; komunikace |
| Thesis title: | Communication strategy of the travel agency Adventura |
|---|---|
| Author: | Medunová, Helena |
| Thesis type: | Diploma thesis |
| Supervisor: | Valentová, Jana |
| Opponents: | Dragula, Ladislav |
| Thesis language: | Česky |
| Abstract: | The main objective of the thesis is to outline an advertising campaign for the travel agency Adventura. The paper contains a description of marketing itself, marketing mix and marketing in tourism. Subsequently, it focuses on competitive analysis with competitors' communication behavior, an analysis of the target audience and its definition. The recommended media mix follows, including the detailed budget. |
| Keywords: | Adventura; media; advertising; communication; travel agency |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Cestovní ruch |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Tourism |
Information on submission and defense
| Date of assignment: | 26. 2. 2009 |
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| Date of submission: | 15. 12. 2009 |
| Date of defense: | 12. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19269/podrobnosti |