Marketing sales activity Gallery of art
| Thesis title: | Marketingová činnost prodejní galerie |
|---|---|
| Author: | Ferencová, Dagmar |
| Thesis type: | Diplomová práce |
| Supervisor: | Černá, Jitka |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Česky |
| Abstract: | Cieľom diplomovej práce bolo analyzovanie situácie na súčasnom slovenskom trhu s umením a charakteristika subjektov, ktoré sa venujú predaju umeleckých diel. Práca sa zaoberá konkrétnymi marketingovými problémami v tejto oblasti. V závere je analyzovaná Matica slovenská ako významná inštitúcia Slovákov s dlhoročnou tradíciou. |
| Keywords: | marketing prodejní galerie ; trh uměleckých děl ; umění |
| Thesis title: | Marketing sales activity Gallery of art |
|---|---|
| Author: | Ferencová, Dagmar |
| Thesis type: | Diploma thesis |
| Supervisor: | Černá, Jitka |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Česky |
| Abstract: | The aim of the thesis was to analyze the situation in contemporary Slovak art market and the characteristics of entities dedicated to the sale of works of art.This work deals with specific marketing problems in this area. At the end of the analyzed Matica slovenska as an important institution with a long tradition. |
| Keywords: | gallery; marketing ; art market |
Information about study
| Study programme: | Ekonomika a management/Arts Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 3. 6. 2009 |
|---|---|
| Date of submission: | 30. 1. 2010 |
| Date of defense: | 12. 2. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21364/podrobnosti |