Aplication of Balanced Scorecard
| Thesis title: | Aplikace Balanced Scorecard |
|---|---|
| Author: | Málek, Roman |
| Thesis type: | Diplomová práce |
| Supervisor: | Neumaierová, Inka |
| Opponents: | Šimeček, Vladimír |
| Thesis language: | Česky |
| Abstract: | Diplomová práce na téma Aplikace Balanced Scorecard - produktové portfolio jako základní pilíř úspěšné strategie. Cílem práce je definovat kritické faktory úspěšného pojistného produktu a analýzy produktového portfolia pojišťovny. |
| Keywords: | balanced scorecard; analýza porfolia; faktory úspěchu produktu |
| Thesis title: | Aplication of Balanced Scorecard |
|---|---|
| Author: | Málek, Roman |
| Thesis type: | Diploma thesis |
| Supervisor: | Neumaierová, Inka |
| Opponents: | Šimeček, Vladimír |
| Thesis language: | Česky |
| Abstract: | The dissertation on theme Aplication of Balanced Scorecard - product porfolio as essential pillar of succesful strategy. The main goal is to define critical factor of succesful insurance product and analysis of product portfolio of insurance company. |
| Keywords: | factors of succesful product; analysis of portfolio; balanced scorecard |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | The Department of Business Economics |
Information on submission and defense
| Date of assignment: | 21. 9. 2008 |
|---|---|
| Date of submission: | 26. 8. 2009 |
| Date of defense: | 9. 2. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20422/podrobnosti |
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