Current problems of marketing communication in Russia
| Thesis title: | Aktuální problémy marketingové komunikace |
|---|---|
| Author: | Kalitukha, Laura |
| Thesis type: | Diplomová práce |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Valenčík, Radim |
| Thesis language: | Česky |
| Abstract: | Diplomová práce je analýzou marketingového komunikačního v Rusku. Jejím hlavním cílem je deskripce a analýza nástrojů marketingové komunikace v Rusku. |
| Keywords: | marketing; Rusko; marketingová komunikace |
| Thesis title: | Current problems of marketing communication in Russia |
|---|---|
| Author: | Kalitukha, Laura |
| Thesis type: | Diploma thesis |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Valenčík, Radim |
| Thesis language: | Česky |
| Abstract: | The thesis is an analysis of the marketing communications mix in Russia. Its main objective is to describe and analyse tools of marketing communications in Russia. |
| Keywords: | marketing ; marketing communication ; Russia |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 12. 6. 2009 |
|---|---|
| Date of submission: | 16. 12. 2009 |
| Date of defense: | 3. 2. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22894/podrobnosti |