Risk Analysis in Business Plan
Thesis title: | Risk Analysis in Business Plan |
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Author: | Roháčková, Sabina |
Thesis type: | Diploma thesis |
Supervisor: | Hnilica, Jiří |
Opponents: | Cimický, Jan |
Thesis language: | English |
Abstract: | This paper aims to deliver insights into the field of structuring a business plan for start-up companies and implementing an efficient risk analysis in the course of business planning. In order to achieve this goal, this thesis challenges the theory with practice to equally reflect both perspectives. The theoretical part first reviews the literature dealing with business plan outlines and, then, presents the author's own systematic methodology to the risk analysis in business planning. The empirical part provides a real-life example of a structured business plan where the risk analysis concept designed by the author is applied. The conclusions from this paper are the following: The business plan outline is situational and cannot be standardized to one fixed pattern or framework. The risk analysis in a business plan increases its transparency and credibility and, therefore, it should be considered for its inherent part. The application of the risk analysis across the business plan shall follow a systematic approach, which is an adapted version of official risk management standards. In this paper, the author's own adapted framework of the risk analysis in the context of business planning is elaborated and applied to the real-life business plan. |
Keywords: | Business plan; Risk Analysis; Strategy |
Thesis title: | Analýza rizika v business plánu |
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Author: | Roháčková, Sabina |
Thesis type: | Diplomová práce |
Supervisor: | Hnilica, Jiří |
Opponents: | Cimický, Jan |
Thesis language: | English |
Abstract: | Práce pojednává o struktuře podnikatelského záměru a jeho hlavních částech. Dále se práce týká analýzy rizika v podnikatelském záměru začínající společnosti. Autor vytváří svůj vlastní koncept analýzy rizika v business plánu na základě standardů risk managementu, které jsou oficiálně publikovány mezinárodními společnostmi zabývajícími se risk managementem. V praktické části práce je prezentován reálný příklad strukturovaného business plánu a navržený koncept risk analýzy je prakticky aplikován. |
Keywords: | Analýza rizika; Strategie; Podnikatelský záměr |
Information about study
Study programme: | Ekonomika a management/International Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | The Department of Business Economics |
Information on submission and defense
Date of assignment: | 21. 7. 2009 |
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Date of submission: | 5. 12. 2009 |
Date of defense: | 29. 1. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/21255/podrobnosti |