Public relations strategy
| Thesis title: | Tvorba strategie PR |
|---|---|
| Author: | Novosadová, Petra |
| Thesis type: | Diplomová práce |
| Supervisor: | Kašparová, Eva |
| Opponents: | Hrozová, Silvie |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce pojednává o tvorbě strategie public relations pro společnost zabývající se zprostředkováním online zájezdů. Cílem diplomové práce je na základě shromažďování primárních a sekundárních dat utvořit cílenou PR strategii. Práce postihuje hlavní zásady při tvorbě strategie PR nejprve na teoretické úrovni a následně aplikuje tyto poznatky do praktické úrovně. Výstupem práce je cílený návrh strategie PR pro konkrétní firmu. |
| Keywords: | PR strategie; Public relations; průzkum veřejnosti |
| Thesis title: | Public relations strategy |
|---|---|
| Author: | Novosadová, Petra |
| Thesis type: | Diploma thesis |
| Supervisor: | Kašparová, Eva |
| Opponents: | Hrozová, Silvie |
| Thesis language: | Česky |
| Abstract: | This diploma thesis deals with the question of Public Relations strategy planning for a company operating in the field of providing travel services. The objective of this thesis is to create such a strategy based on primary and secondary data we have gathered. When doing so we consider the key areas first on theoretical grounds, and then apply them into practice. The outcome of this work is a tailored propsal of Public Relations strategy for a particular business. |
| Keywords: | Public relations; company operating in the field of providing travel services; PR strategy |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Managerial Psychology and Sociology |
Information on submission and defense
| Date of assignment: | 11. 3. 2009 |
|---|---|
| Date of submission: | 10. 9. 2009 |
| Date of defense: | 29. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19658/podrobnosti |
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