Meaning of Body Image in Marketing
| Thesis title: | Marketingový význam body image |
|---|---|
| Author: | Lalík, Ivan |
| Thesis type: | Diplomová práce |
| Supervisor: | Koudelka, Jan |
| Opponents: | Stříteský, Václav |
| Thesis language: | Česky |
| Abstract: | Cílem této diplomové práce je prostřednictvím obsahové analýzy stanovit, které prvky Body image jsou nejfrekventovanější v reklamách v tzv. časopisech životního stylu pro muže a ženy, tyto prvky následně analyzovat a pokusit se vysvětlit, jaké poselství je skryto za použitými prvky body image. |
| Keywords: | Marketingová komunikace; Obsahová analýza; Body image |
| Thesis title: | Meaning of Body Image in Marketing |
|---|---|
| Author: | Lalík, Ivan |
| Thesis type: | Diploma thesis |
| Supervisor: | Koudelka, Jan |
| Opponents: | Stříteský, Václav |
| Thesis language: | Česky |
| Abstract: | The main goal of this diploma thesis is by using the coontent analysis specify, what elements of Body image are the most frequented in magazines Maxim and Cosmopolitan. After the analysis of Body image the findings are interpreted and the relationship between elements of Body image and marketing is described. |
| Keywords: | Marketing; Body Image; Coontent analysis |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 2. 5. 2009 |
|---|---|
| Date of submission: | 15. 12. 2009 |
| Date of defense: | 28. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22036/podrobnosti |