Role of corporate design in corporate communication
| Thesis title: | Význam corporate designu pro firemní komunikaci |
|---|---|
| Author: | Růna, David |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | Práce je zaměřena na oblast corporate identity, s důrazem na corporate design. Jsou v ní popsány funkce jednotlivých složek systému corporate identity jejich vztahy a cíle. Podrobněji se práce věnuje tématu corporate design. V praktické části je uveden příklad projektu redesignu společnosti a na toto téma je také proveden výzkum. |
| Keywords: | corporate design; značka; marketingová komunikace; logo; corporate image; corporate identity |
| Thesis title: | Role of corporate design in corporate communication |
|---|---|
| Author: | Růna, David |
| Thesis type: | Diploma thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | Thesis is focused on corporate identity with accent on corporate design. It describes roles and relationships among particular components of CI. More detailed is aimed at corporate design. Practical part of thesis describes redesign process and presents results of research on this theme. |
| Keywords: | trade mark; brand; corporate design; logo; corporate image; corporate identity |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 25. 6. 2008 |
|---|---|
| Date of submission: | 6. 12. 2009 |
| Date of defense: | 28. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/10109/podrobnosti |
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