This Master's Degree Thesis is devoted to the study of Foreign Trade Development between the Czech Republic and those Latin American countries to which the CR attributes territorial preferences, i.e. Brazil and Mexico. International trade has gained a lot on importance in the past century, distances became shorter and the world globalized. Businesses search for new markets, new challenges and new clients. Czech companies are following the same trends. Mexico and Brazil are becoming important partners. Over the years of existence of the CR the mutual exchange with these two countries increased eight times and there are still a lot of unexploited possibilities. Brazil and Mexico are two fast growing countries with more than 100 million inhabitants. Even though they rank among poorer countries, the level of life of their inhabitants is rising and the effective demand as well. Czech products have a very good reputation in these areas, still leveraging the advantage of the well-perceived label "Made in Czechoslovakia", which has always been considered a guarantee of quality. Currently Czech products are considered as having good price-quality rapport, the best combination the client can wish. In this thesis, I am characterizing the political and economical situation of Brazil and Mexico, taking insight into the development of trade exchange between the CR and these two countries, mentioning fairs and other actions to support Czech products in the Brazilian and Mexican markets, introducing the reader to the culture of those regions and describing the situation of actual Czech companies present on the Brazilian market. I am convinced that the possibilities of collaboration between the CR and these two countries aren't yet fully exploited and that there will be a continuous growth in mutual trade exchange. |