Comparison of marketing strategies of television stations in the Czech Republic in 1990s
| Thesis title: | Porovnání marketingových strategií televizních stanic v ČR v 90. letech |
|---|---|
| Author: | Kosová, Zuzana |
| Thesis type: | Diplomová práce |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Raiter, Tomáš |
| Thesis language: | Česky |
| Abstract: | Diplomová práce porovnává marketingové strategie televizních stanic v České republice v 90. letech. Zaměřuje se na strategie segmentace, značky a positioningu. První část definuje teoretické pojmy. Praktická část popisuje vývoj televizního trhu v ČR a analyzuje a porovnává marketingové strategie jednotlivých televizních stanic. Poslední kapitola se zabývá aktuálními trendy televizního trhu. |
| Keywords: | marketingová strategie; média; televizní trh |
| Thesis title: | Comparison of marketing strategies of television stations in the Czech Republic in 1990s |
|---|---|
| Author: | Kosová, Zuzana |
| Thesis type: | Diploma thesis |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Raiter, Tomáš |
| Thesis language: | Česky |
| Abstract: | This diploma thesis compares marketing strategies of TV stations in the Czech Republic during 1990s. It focuses on segmentation, brands and positioning. The first part defines theoretical terms. Practical part describes television market in the Czech Republic and analyzes and compares marketing strategies of individual TV stations. The last chapter highlights current trends in respect of television market. |
| Keywords: | marketing strategy; media; television market |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 24. 3. 2009 |
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| Date of submission: | 1. 1. 2010 |
| Date of defense: | 27. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20007/podrobnosti |