Marketing strategy for the division KFR of the company Kelly Services
| Thesis title: | Marketingová strategie divize KFR společnosti Kelly Services |
|---|---|
| Author: | Franková, Pavlína |
| Thesis type: | Diplomová práce |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Půda, Ivo |
| Thesis language: | Česky |
| Abstract: | V první kapitole seznamuje práce se základními informacemi o společnosti Kelly Services, jejích jednotlivých divizích, produktové nabídce a dlouhodobé strategii společnosti. Druhá kapitola informuje o regionu EMEA z hlediska trhu náboru a hodnotí hlavní konkurenty. Třetí kapitola je věnována návrhu marketingové strategie divize Kelly Financial Resources a obsahuje SWOT analýzu, analýzu konkurence, positioning, segmentaci uchazečů, cíle strategie, komunikační prostředky a rozpočet s plánem. |
| Keywords: | strategická spolupráce; trh náboru; region EMEA |
| Thesis title: | Marketing strategy for the division KFR of the company Kelly Services |
|---|---|
| Author: | Franková, Pavlína |
| Thesis type: | Diploma thesis |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Půda, Ivo |
| Thesis language: | Česky |
| Abstract: | The first chapter informs about the company, its divisions and product portfolio. The following chapter is devoted to the region EMEA and the staffing industry, including competition analysis in the region. The last chapter is offering marketing strategy for the division Kelly Financial Resource in the Czech Republic. It provides with SWOT analysis, competition analysis, positioning and segmentation, strategy goals, communication media and budget. |
| Keywords: | staffing industry; EMEA region; strategic cooperation |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 19. 1. 2009 |
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| Date of submission: | 1. 6. 2009 |
| Date of defense: | 27. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18265/podrobnosti |