The marketing of the small enterprise
| Thesis title: | The marketing of the small enterprise |
|---|---|
| Author: | Zajfertová, Alena |
| Thesis type: | Bachelor thesis |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Šubrt, Vít |
| Thesis language: | English |
| Abstract: | The purpose of this thesis is to analyse the marketing of a small enterprise, and it's position and importance on the market. It will also include an analysis of the informational and financial support of the EU. For the practical part there was chosen a small enterprise Nana Vogue, which is specialised in luxurious clothing. |
| Keywords: | support of the EU; small enterprise; marketing |
| Thesis title: | Marketing malé firmy ve vybraném segmentu |
|---|---|
| Author: | Zajfertová, Alena |
| Thesis type: | Bakalářská práce |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Šubrt, Vít |
| Thesis language: | English |
| Abstract: | Cílem této Bakalářské práce je analyzovat marketing malé firmy a její postavení a význam na měnícím se trhu. Bude rovněž analyzována informační a finanční podpora EU. Pro praktickou část BP byla zvolena firma Nana Vogue, která se zaměřuje na prodej luxusního oblečení pod štítkem outlet/ vintage. Dále bude vymezen marketing uvedené firmy a její úspěšnost. |
| Keywords: | podpora MSP; malá firma; marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 19. 10. 2009 |
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| Date of submission: | 15. 12. 2009 |
| Date of defense: | 21. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22273/podrobnosti |