Football Club SK Slavia Prague's Marketing
| Thesis title: | Marketing fotbalového klubu SK Slavia Praha |
|---|---|
| Author: | Hricko, Jiří |
| Thesis type: | Bakalářská práce |
| Supervisor: | Horová, Olga |
| Opponents: | Tomasová , Alice |
| Thesis language: | Česky |
| Abstract: | Práce se zaměřuje na marketingový mix fotbalového klubu SK Slavia Praha. Rovněž je v práci zpracovaná situační analýza klubu a struktura příjmů s porovnáním se špičkovým týmem ze zahraničí. |
| Keywords: | Situační analýza; Marketingový mix; SK Slavia Praha |
| Thesis title: | Football Club SK Slavia Prague's Marketing |
|---|---|
| Author: | Hricko, Jiří |
| Thesis type: | Bachelor thesis |
| Supervisor: | Horová, Olga |
| Opponents: | Tomasová , Alice |
| Thesis language: | Česky |
| Abstract: | The thesis focuses on marketing mix of football club SK Slavia Prague. The thesis also contains situation analysis of the club and the team's revenue structure in comparision with one of the leading football clubs of the world. |
| Keywords: | Situation Analysis; Marketing Mix; SK Slavia Prague |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 16. 9. 2009 |
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| Date of submission: | 30. 12. 2009 |
| Date of defense: | 21. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21477/podrobnosti |