Marketing mix of pharmaceutical company
| Thesis title: | Marketingový mix ve farmaceutické společnosti |
|---|---|
| Author: | Marešová, Markéta |
| Thesis type: | Bakalářská práce |
| Supervisor: | Procházková, Markéta |
| Opponents: | Procházková, Marcela |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá marketingovým mixem farmaceutické společnosti. Popisuje jednotlivé části marketingového mixu společnosti Pfizer. Dále jsem se zaměřila na konkrétní produkt společnosti - multivitamíny Centrum. |
| Keywords: | farmaceutický trh; marketingový mix; společnost Pfizer |
| Thesis title: | Marketing mix of pharmaceutical company |
|---|---|
| Author: | Marešová, Markéta |
| Thesis type: | Bachelor thesis |
| Supervisor: | Procházková, Markéta |
| Opponents: | Procházková, Marcela |
| Thesis language: | Česky |
| Abstract: | This thesis deals with describing marketing mix of pharmaceutical company. Describes the different parts of the marketing mix of Pfizer. Next, I focused on a specific product of this company - multivitamins Centrum. |
| Keywords: | pharmaceutical market; Pfizer; marketing mix |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 13. 5. 2009 |
|---|---|
| Date of submission: | 15. 1. 2010 |
| Date of defense: | 21. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20669/podrobnosti |
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