Marketing Mix in a chosen Organization focused on Publicity
| Thesis title: | Marketingový mix ve vybrané organizaci se zaměřením na reklamu |
|---|---|
| Author: | Hadrabová, Jitka |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Lešetický, Ondřej |
| Thesis language: | Česky |
| Abstract: | Cílem práce je zjistit a popsat uplatňování nástrojů marketingového mixu, zvláště pak reklamy ve zvolené organizaci. Na základě získaných informací analyzovat situaci a navrhnout možná opatření. |
| Keywords: | marketingový mix; reklama; marketing |
| Thesis title: | Marketing Mix in a chosen Organization focused on Publicity |
|---|---|
| Author: | Hadrabová, Jitka |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Lešetický, Ondřej |
| Thesis language: | Česky |
| Abstract: | The goal of the thesis is to describe application of tools in marketing mix, mainly advertising in chosen the company. On the basis of the gained information, situation will be analysed and possible options will be proposed. |
| Keywords: | advertising; marketing; marketing mix |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 6. 5. 2009 |
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| Date of submission: | 18. 12. 2009 |
| Date of defense: | 21. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20591/podrobnosti |