Marketing Mix Tools in Měšťanský pivovar Strakonice, a.s
| Thesis title: | Nástroje marketingového mixu ve společnosti Měšťanský pivovar Strakonice, a.s |
|---|---|
| Author: | Kadulová, Ivana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Hajdušek, Tomáš |
| Thesis language: | Česky |
| Abstract: | Cílem je zjistit a popsat nástroje marketingového mixu. Na základě získaných informací a zjištěných nedostatků navrhnout možná opatření. |
| Keywords: | produkt; SWOT analýzy; distribuce; marketing mix; cena; propagace |
| Thesis title: | Marketing Mix Tools in Měšťanský pivovar Strakonice, a.s |
|---|---|
| Author: | Kadulová, Ivana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Hajdušek, Tomáš |
| Thesis language: | Česky |
| Abstract: | The goal of my thesis is to characterize the company, describe and analyze its individual marketing mix tools and a subsequent assesment. |
| Keywords: | SWOT analysis; place; product; price; marketing mix; promotion |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 18. 3. 2009 |
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| Date of submission: | 31. 8. 2009 |
| Date of defense: | 21. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19892/podrobnosti |