Multilevel marketing
| Thesis title: | Multilevel marketing |
|---|---|
| Author: | Trübenekr, Jakub |
| Thesis type: | Bakalářská práce |
| Supervisor: | Boučková, Jana |
| Opponents: | Skokanová, Dagmar |
| Thesis language: | Česky |
| Abstract: | Práce se zaměřuje na seznámení se vznikem, vývojem a současnou podobou multilevel marketingu v rámci firmy Amway, corp. V praktické části se věnuje zásadám budování distributorské sítě. V závěru autor popisuje vlastní zkušenosti a zhodnocuje perspektivu síťového marketingu. |
| Keywords: | marketing; Amway; multilevel marketing |
| Thesis title: | Multilevel marketing |
|---|---|
| Author: | Trübenekr, Jakub |
| Thesis type: | Bachelor thesis |
| Supervisor: | Boučková, Jana |
| Opponents: | Skokanová, Dagmar |
| Thesis language: | Česky |
| Abstract: | This study introduces the origin, futher development and the recent form of multilevel marketing within Amway, corp. The author also describes fundamentals for building a distributor network. There is author's experiences and evaluation of the future of networking in the end. |
| Keywords: | marketing; Amway; multilevel marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 18. 11. 2009 |
|---|---|
| Date of submission: | 10. 12. 2009 |
| Date of defense: | 20. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22954/podrobnosti |
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