Production of event marketing

Thesis title: Produkce event marketingu
Author: Hortová, Edita
Thesis type: Bakalářská práce
Supervisor: Černá, Jitka
Opponents: Pešek, Ondřej
Thesis language: Česky
Abstract:
Bakalářská práce pojednává o event marketingu, který je zařazen mezi důležitou složku komunikačního mixu.V práci jsou charakterizovány jednotlivé typy eventů a jejich organizace při produkci. Praktická část se zabývá produkční agenturou Wiggo, s.r.o., která organizovala speciální event pro společnost Visa. Cílem práce je vyhodnotit produkci akce a navrhnout nové zlepšení pro nastávající rok.
Keywords: marketing; produkce; event
Thesis title: Production of event marketing
Author: Hortová, Edita
Thesis type: Bachelor thesis
Supervisor: Černá, Jitka
Opponents: Pešek, Ondřej
Thesis language: Česky
Abstract:
Bachelor thesis deals with event marketing, which is classified as an important component of the communication mix. In this work are characterized by different types of organizations and events of the production. The practical part deals with the production Wiggo Agency, Ltd., which organized a special event for the company Visa. The aim of this work is to evaluate the production of action and propose new initiatives for the coming year.
Keywords: production; event; marketing

Information about study

Study programme: Ekonomika a management/Podniková ekonomika a management
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of Marketing

Information on submission and defense

Date of assignment: 15. 10. 2009
Date of submission: 18. 12. 2009
Date of defense: 20. 1. 2010
Identifier in the InSIS system: https://insis.vse.cz/zp/22196/podrobnosti

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