How does recession affect marketing?
| Thesis title: | Marketing v době hospodářské krize |
|---|---|
| Author: | Volánek, Martin |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Hulačová, Radka |
| Thesis language: | Česky |
| Abstract: | Práce teoreticky zkoumá vliv hospodářské krize na firmy a potažmo marketing. Srovnává Velkou hospodářskou krizi ze 30. let se soudobou finanční krizí, hledá společné znaky a ptá se, zda je krize pouze zcela negativní jev, nebo na ní může být i něco pozitivního. |
| Keywords: | krize; recese; marketing |
| Thesis title: | How does recession affect marketing? |
|---|---|
| Author: | Volánek, Martin |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Hulačová, Radka |
| Thesis language: | Česky |
| Abstract: | The work is corncerned with situation of merketing departments of different societies during the recession. It focuses on how does the state of economy affect the business, and how does the business adapt itself to the situation. |
| Keywords: | crisis; recession; marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 24. 9. 2009 |
|---|---|
| Date of submission: | 30. 11. 2009 |
| Date of defense: | 20. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21599/podrobnosti |