Social Advertising
| Thesis title: | Sociální reklama |
|---|---|
| Author: | Matěnová, Zuzana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Česky |
| Abstract: | - |
| Keywords: | kampaň; reklama; sociální reklama |
| Thesis title: | Social Advertising |
|---|---|
| Author: | Matěnová, Zuzana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Česky |
| Abstract: | - |
| Keywords: | campaign; advertising; social advertising |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 28. 4. 2009 |
|---|---|
| Date of submission: | 15. 11. 2009 |
| Date of defense: | 20. 1. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20489/podrobnosti |