New trends in marketing communication
| Thesis title: | Nové trendy v marketingovej |
|---|---|
| Author: | Jančo, Andrej |
| Thesis type: | Bachelor thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Slovensky |
| Abstract: | Práca je zameraná na nové trendy v marketingovej komunikácii, pričom hlavnou témou je virálny marketing a jeho využitie v maretingovej komunikácii. |
| Keywords: | marketing; trendy; virálny |
| Thesis title: | Nové trendy v marketingové komunikaci |
|---|---|
| Author: | Jančo, Andrej |
| Thesis type: | Bakalářská práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Slovensky |
| Abstract: | Práce je zaměřena na nové trendy v marketingové komunikaci, přičem hlavní témou je virální marketing a jeho využití v marketingové komunikaci. |
| Keywords: | virální; marketing; trendy |
| Thesis title: | New trends in marketing communication |
|---|---|
| Author: | Jančo, Andrej |
| Thesis type: | Bachelor thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Slovensky |
| Abstract: | Thesis is focused on the new trends in marketing communication, the main topic is viral marketing and its use in marketing communication. |
| Keywords: | marketing; viral; trends |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 10. 11. 2009 |
|---|---|
| Date of submission: | 15. 5. 2010 |
| Date of defense: | 26. 5. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22818/podrobnosti |