Consumer protection on the drinking water market
| Thesis title: | Ochrana spotřebitele na trhu s pitnou vodou |
|---|---|
| Author: | Kosová, Martina |
| Thesis type: | Bakalářská práce |
| Supervisor: | Horová, Olga |
| Opponents: | Honetschlägerová, Marie |
| Thesis language: | Česky |
| Abstract: | Cílem bakalářské práce je marketingový výzkum týkající se preferencí a znalostí spotřebitelů v oblasti pitných vod a zároveň analýza a srovnání cen vody z vodovodu a balených vod. Teoretická část popisuje, jak je spotřebitel na trhu s pitnou vodou v České republice chráněn. Jsou srovnány výhody i nevýhody konzumace obou druhů vod. |
| Keywords: | balená voda; pitná voda z veřejného vodovodu; cenová analýza; marketingový výzkum; ochrana spotřebitele |
| Thesis title: | Consumer protection on the drinking water market |
|---|---|
| Author: | Kosová, Martina |
| Thesis type: | Bachelor thesis |
| Supervisor: | Horová, Olga |
| Opponents: | Honetschlägerová, Marie |
| Thesis language: | Česky |
| Abstract: | The goal of Bachelor thesis is marketing research on consumer preferences and knowledge in the field of drinking water and also analyze and compare the price of tap water and bottled water. The theoretical part describes how the consumer market with drinking water is protected in the Czech Republic. They compared the advantages and disadvantages of both types of drinking water. |
| Keywords: | bottled water; drinking water from public water main; price analysis; marketing research; consumer protection |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 26. 10. 2009 |
|---|---|
| Date of submission: | 30. 4. 2010 |
| Date of defense: | 26. 5. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22450/podrobnosti |