Arts marketing in selected market sector in Czech Republic, Russia and USA,
| Thesis title: | Marketing umění ve vybraném segmentu trhu v Rusku, ČR a USA |
|---|---|
| Author: | Melamed, Artem |
| Thesis type: | Diplomová práce |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | Tato práce popisuje přístupy k marketingu umění v ČR, Rusku a USA, charakterizuje marketingové techniky a porovnává úspěšnost marketingu umění v těchto zemích. |
| Keywords: | Divadlo; Marketing; Kino |
| Thesis title: | Arts marketing in selected market sector in Czech Republic, Russia and USA, |
|---|---|
| Author: | Melamed, Artem |
| Thesis type: | Diploma thesis |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | This score contains charakteristics of art marketing technics in Czech Republic, Russia and USA. Also, it contains a comparing of these methods and technics. |
| Keywords: | Cinema; Marketing; Theatre |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 24. 9. 2009 |
|---|---|
| Date of submission: | 20. 5. 2010 |
| Date of defense: | 26. 5. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21596/podrobnosti |