The proposal for an international marketing strategy of the company Akordeon Servis in the selected foreign markets
| Thesis title: | Návrh mezinárodní marketingové strategie společnosti Akordeon Servis na vybraných zahraničních trzích |
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| Author: | Koutná, Stanislava |
| Thesis type: | Diplomová práce |
| Supervisor: | Král, Petr |
| Opponents: | Vokáč, Matěj |
| Thesis language: | Česky |
| Abstract: | Práce pojednává o aktuálním tématu MSP v české ekonomice a jejich problémech při sestavování marketingových strategií.Teoretická část je aplikována na malé společnosti AKORDEN SERVIS vyrábějící akordeony DELICIA. Po podrobné situační analýze podniku následují doporučené strategie pro udržení konkurenceschopnosti a pro vstup na nové trhy. |
| Keywords: | Marketingová strategie; Porter analýza; SWOT analýza; Akordeony; Marketingový plán |
| Thesis title: | The proposal for an international marketing strategy of the company Akordeon Servis in the selected foreign markets |
|---|---|
| Author: | Koutná, Stanislava |
| Thesis type: | Diploma thesis |
| Supervisor: | Král, Petr |
| Opponents: | Vokáč, Matěj |
| Thesis language: | Česky |
| Abstract: | Work deals with the current theme of the Middle and Small Companies in the Czech economy and problems in setting up marketing strategies.The teoretical part is applied to small family company AKORDEN SERVICE DELICIA producing accordions. After a detailed situational analysis of the company follow the recommended strategies for maintaining competitiveness and to enter new markets. |
| Keywords: | Production of accordions; Marketing Stategy; Business Plan; Porter Analysis; SWOT Analysis |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 6. 3. 2009 |
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| Date of submission: | 15. 12. 2009 |
| Date of defense: | 26. 5. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19539/podrobnosti |