Event Marketing
| Thesis title: | Event marketing |
|---|---|
| Author: | Martinková, Anna |
| Thesis type: | Diplomová práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá problematikou event marketingu a jeho místem v komunikačním mixu společností Karlovarské minerální vody, a.s. a EMCO spol. s.r.o. Nejprve se věnuje základním teoretickým poznatkům v oblasti event marketingu. V praktické části staví do konfrontace přístupy k jeho využití v marketingové strategii značek Mattoni a EMCO. Dále je popsán a zhodnocen jeden event každé ze značek. |
| Keywords: | Emco Dance Life Tour 2010; event marketing; Mattoni; Emco; Prague International Marathon; event |
| Thesis title: | Event Marketing |
|---|---|
| Author: | Martinková, Anna |
| Thesis type: | Diploma thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | The diploma thesis deals with problems of event marketing and its position in the communication mix of the companies Karlovarské minerální vody, a.s. and EMCO spol. s.r.o.. First of all it describes basic theory aspects of event marketing. The practical part of the thesis faces the two brands application of event marketing strategy. According to defined aspects the thesis describes and weighs one of Mattoni events and one of Emco events. |
| Keywords: | Prague International Marathon; Event marketing; Emco; Mattoni; Emco Dance Life Tour; Event |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 18. 2. 2009 |
|---|---|
| Date of submission: | 31. 1. 2010 |
| Date of defense: | 26. 5. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18879/podrobnosti |