Product placement and its aplication in foreign film
| Thesis title: | Product placement a jeho uplatnění v konkrétním filmu |
|---|---|
| Author: | Vaněk, Tomáš |
| Thesis type: | Bakalářská práce |
| Supervisor: | Postler, Milan |
| Opponents: | Pařízek, Karel |
| Thesis language: | Česky |
| Abstract: | Marketingové a komerční komunikace a zařazení product placement v jejich rámci, legislativa upravující product placement a její aplikace, historie product placement, formy product placement, využití product placement v rámci marketingové kampaně, uplatnění product placement ve filmu Casino Royale. |
| Keywords: | možnosti uplatnění product placement; product placement; legislativa product placement |
| Thesis title: | Product placement and its aplication in foreign film |
|---|---|
| Author: | Vaněk, Tomáš |
| Thesis type: | Bachelor thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Pařízek, Karel |
| Thesis language: | Česky |
| Abstract: | Marketing and commertial communication and position of product placement within it, legislature governing product placement and its aplication, history of product placement, forms of product placement, use of product placement within marketing campaign, aplication of product placement in movie Casino Royale. |
| Keywords: | possible aplication of product placement; product placement legislation; product placement |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 22. 1. 2010 |
|---|---|
| Date of submission: | 14. 5. 2010 |
| Date of defense: | 25. 5. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/24287/podrobnosti |