Religion and religious symbols in commercial communications
| Thesis title: | Náboženství a náboženské symboly v komerčních komunikacích |
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| Author: | Karasová, Jana |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Bohuněk, Bohuslav |
| Thesis language: | Česky |
| Abstract: | Marketingové a komerční komunikace. Formy komerčních komunikací. Právní úprava a etika v reklamě z hlediska náboženských prvků. Analýza vybraných reklamních kampaní s náboženskou tématikou. Kvalitativní marketingový výzkum. Doporučení do budoucna pro práci s tématikou náboženství a náboženských symbolů. |
| Keywords: | náboženství a náboženské symboly; marketingový výzkum; právo a etika v reklamě; reklama a komunikace |
| Thesis title: | Religion and religious symbols in commercial communications |
|---|---|
| Author: | Karasová, Jana |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Bohuněk, Bohuslav |
| Thesis language: | Česky |
| Abstract: | Marketing and commercial communications. Forms of commercial communications. Legal regulations and ethics in an advertising focused on religious elements. Analysis of selected advertising campaigns with religous themes. Qualitative marketing research.Recommendation for the future work with themes of a religion and religious symbols. |
| Keywords: | religion and religious symbols; marketing research; law and etihics in an advertising; advertising and communications |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 9. 11. 2009 |
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| Date of submission: | 14. 5. 2010 |
| Date of defense: | 25. 5. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22804/podrobnosti |