Internet in Marketing
| Thesis title: | Internet v marketingu |
|---|---|
| Author: | Gabriel, Vladislav |
| Thesis type: | Diplomová práce |
| Supervisor: | Jelínek, Jiří |
| Opponents: | Kincl, Tomáš |
| Thesis language: | Česky |
| Abstract: | Tato práce charakterizuje pojem internet marketing a popisuje jeho jednotlivé složky (search engine marketing, internetová reklama, PR na internetu, e-mail marketing a jiné). Dále popisuje možnosti využití internetu v marketingu a nové formy komunikace na internetu. Výdaje do reklamy na internetu neustále rostou, stejně jako počet uživatelů. S růstem subjektů na trhu vysokých škol se zvyšuje konkurence a je třeba, aby se vysoká škola chovala jako tržní subjekt včetně aplikace marketingu. Cílem této práce je analýza a návrh komunikační strategie Fakulty managementu Vysoké školy ekonomické v Praze při využití poznatků z teoretické části. V praktické části bude identifikována cílová skupina, sestavena zpráva a vybrána komunikační cesta. Dále bude sestaven časový harmonogram činností a rozpočet. |
| Keywords: | Internetová reklama; Online direct marketing; Affiliate marketing; Internet marketing; Marketing univerzit; Social media marketing; Marketing 2.0; Advertgaming; Virální marketing; Online public relations; E-mail marketing; Search engine marketing |
| Thesis title: | Internet in Marketing |
|---|---|
| Author: | Gabriel, Vladislav |
| Thesis type: | Diploma thesis |
| Supervisor: | Jelínek, Jiří |
| Opponents: | Kincl, Tomáš |
| Thesis language: | Česky |
| Abstract: | This project describes internet marketing and its components (search engine marketing, internet advertising, internet PR, e-mail marketing etc.). It also describes the possibilities of employing internet in marketing and depicts new ways of online communication. The expenses for internet advertising are constantly growing as well as the number of internet users. The number of universities is increasing and so is the competition. That's why it's vital that they should act as a part of the market and use marketing strategies. The objective of this project is to analyse and suggest communication strategies of the Faculty of Management at the University of Economics in Prague using the knowledge acquired from the theoretical part. The practical part specifies the target group, draws up a report and chooses the way of communication. Further on, we will consider the timing of every single activity and the overall budget. |
| Keywords: | Marketing of University; Social Media Marketing; Advertgaming; Affiliate Marketing; Online Direct Marketing; Viral Marketing; E-mail Marketing; Marketing 2.0; Online Public Relations; Online Advertising; Search Engine Marketing; Internet Marketing |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Information Management |
Information on submission and defense
| Date of assignment: | 13. 10. 2008 |
|---|---|
| Date of submission: | 30. 6. 2009 |
| Date of defense: | 20. 5. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20662/podrobnosti |
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