Marketing in Health Care
| Thesis title: | Marketing ve zdravotnictví |
|---|---|
| Author: | Stejskal, Martin |
| Thesis type: | Bakalářská práce |
| Supervisor: | Karásková, Hana |
| Opponents: | Střítecký, Rudolf |
| Thesis language: | Česky |
| Abstract: | Cílem bakalářské práce je seznámení s poznatky z oblasti marketingu a jejich využití ve zdravotnictví s uplatněním v konkrétním zdravotnickém zařízení. |
| Keywords: | marketing; marketingová komunikace; zdravotnictví; lázeňství |
| Thesis title: | Marketing in Health Care |
|---|---|
| Author: | Stejskal, Martin |
| Thesis type: | Bachelor thesis |
| Supervisor: | Karásková, Hana |
| Opponents: | Střítecký, Rudolf |
| Thesis language: | Česky |
| Abstract: | The aim of this theses is acquaint with the knowledge of marketing and its use in health care with particular application in medical devices. |
| Keywords: | promotion; marketing; balneology; health care |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Institute of Health Services Management |
Information on submission and defense
| Date of assignment: | 8. 4. 2009 |
|---|---|
| Date of submission: | 23. 4. 2010 |
| Date of defense: | 24. 5. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21384/podrobnosti |