Marketing in Health Care
| Thesis title: | Marketing ve zdravotnictví |
|---|---|
| Author: | Chumová, Eva |
| Thesis type: | Bakalářská práce |
| Supervisor: | Karásková, Hana |
| Opponents: | Pelíšek, Václav |
| Thesis language: | Česky |
| Abstract: | Cílem bakalářské práce je poukázat na možnosti využití marketingu v oblasti zdravotnictví a současná aplikace získaných poznatků na vybrané zdravotnické zařízení. |
| Keywords: | zdravotnictví; stomatologie; marketing |
| Thesis title: | Marketing in Health Care |
|---|---|
| Author: | Chumová, Eva |
| Thesis type: | Bachelor thesis |
| Supervisor: | Karásková, Hana |
| Opponents: | Pelíšek, Václav |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to refer to the possibilities of the marketing usage in the health care together with the application of the obtained knowledge to a selected medical facility. |
| Keywords: | marketing; stomatology; health care |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Institute of Health Services Management |
Information on submission and defense
| Date of assignment: | 3. 4. 2009 |
|---|---|
| Date of submission: | 23. 4. 2010 |
| Date of defense: | 24. 5. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21383/podrobnosti |