Factors influencing successful advertising in FMCG
Thesis title: | Zásady dobré reklamy v kategorii FMCG |
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Author: | Škoda, Martin |
Thesis type: | Diplomová práce |
Supervisor: | Postler, Milan |
Opponents: | Vysekalová, Jitka |
Thesis language: | Česky |
Abstract: | Práce se zabývá analýzou forem nadlinkové a podlinkové komunikace a zachycuje faktory, které jsou pro úspěšnou tvorbu reklamy nejdůležitější. Jejich důležitost ilustruje v praktické části na konkrétních příkladech. |
Keywords: | BTL; FMCG; Promotion; ATL; Reklama |
Thesis title: | Factors influencing successful advertising in FMCG |
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Author: | Škoda, Martin |
Thesis type: | Diploma thesis |
Supervisor: | Postler, Milan |
Opponents: | Vysekalová, Jitka |
Thesis language: | Česky |
Abstract: | Diploma thesis focuses on main forms of ATL and BTL communication and describes the most important factors of creating a successful ad-campaign. It's importance is ilustrated on three real examples. |
Keywords: | Promotion; Advertising; ATL; FMCG; BTL |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of International Relations |
Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
Date of assignment: | 23. 11. 2009 |
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Date of submission: | 14. 5. 2010 |
Date of defense: | 7. 6. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/23072/podrobnosti |