Analysis of Marketing Mix Tools in a Chosen Company
| Thesis title: | Analýza nástrojů marketingového mixu ve zvolené firmě |
|---|---|
| Author: | Karlíková, Monika |
| Thesis type: | Bakalářská práce |
| Supervisor: | Karásková, Hana |
| Opponents: | Vostrý, Miloš |
| Thesis language: | Česky |
| Abstract: | Cílem práce je charakterizovat zvolenou firmu, analyzovat jednotlivé nástroje marketingového mixu, to znamená její produkt, cenovou politiku, marketingovou komunikaci a distribuci. Dále zhodnotit užití těchto nástrojů, případně navrhnout zlepšující doporučení. |
| Keywords: | komunikace; firma; distribuce; propagace; cena; produkt; marketingový mix; marketing; Pivovar Jihlava, a. s. |
| Thesis title: | Analysis of Marketing Mix Tools in a Chosen Company |
|---|---|
| Author: | Karlíková, Monika |
| Thesis type: | Bachelor thesis |
| Supervisor: | Karásková, Hana |
| Opponents: | Vostrý, Miloš |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to describe the company, analyze particular Instruments of the marketing mix (product, price, promotion, place). I would like to sum up the usage of above mentioned instruments, eventually suggest improvement assessments. |
| Keywords: | promotion; price; marketing mix; marketing; Pivovar Jihlava; product; communication; company; place |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 6. 4. 2009 |
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| Date of submission: | 23. 4. 2010 |
| Date of defense: | 3. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21369/podrobnosti |