Analysis of Respondents in MML Research of Agentura Median
| Thesis title: | Analýza respondentů ve výzkumu agentury Median (pracovní název) |
|---|---|
| Author: | Bohatá, Eva |
| Thesis type: | Diplomová práce |
| Supervisor: | Bártová, Hilda |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | Cílem diplomové práce je analyzovat respondenty ve výzkumu Market@Media@Lifestyle, který prováděla agentura Median. Práce zkoumá rozdíly mezi respondenty vyplňující dotazník na internetu a v papírové podobě. V závěru jsou zjištěné informace shrnuty a navrženy doporučení pro další využití dat, zejména pro marketingové účely. |
| Keywords: | respondent; dotazování; marketingový výzkum |
| Thesis title: | Analysis of Respondents in MML Research of Agentura Median |
|---|---|
| Author: | Bohatá, Eva |
| Thesis type: | Diploma thesis |
| Supervisor: | Bártová, Hilda |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | Target of this dissertation thesis is analyze the respondents in the research Market@Media@Lifestyle, which conducted the Median agency. This work examines the differences between respondents completing the questionnaire thru the internet or paper form. There you can find the information summarized and proposed recommendations for next data use in future in the end of examines, especially for marketing purposes. |
| Keywords: | Interrogation; Marketing research; Respondent |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 15. 10. 2009 |
|---|---|
| Date of submission: | 20. 4. 2010 |
| Date of defense: | 2. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22186/podrobnosti |