Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Šiklová, Veronika |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Novák, Jan |
| Thesis language: | Česky |
| Abstract: | V práci bude provedena strategická analýza podniku skládající se jak z vnitřní tak vnější analýzy prostředí. Cílem je vyvodit a aplikovat z této analýzy možnou strategii analyzované firmy. |
| Keywords: | strategická analýza; interní analýza; SWOT analýza; externí analýza; BCG matice portfólia; PEST analýza |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Šiklová, Veronika |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Novák, Jan |
| Thesis language: | Česky |
| Abstract: | The thesis entitled ,,Strategic business analysis" deals with strategic analysis of the enterprise consisting of both internal and external analysis of the enviroment. The aim is to deduce and apply optimal strategy for the enterprise. |
| Keywords: | strategic analysis; SWOT analysis; PEST analysis; internal analysis; external analysis; BCG-analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 16. 12. 2008 |
|---|---|
| Date of submission: | 30. 4. 2009 |
| Date of defense: | 2. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19118/podrobnosti |