Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Ondráčková, Pavla |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Novák, Petr |
| Thesis language: | Česky |
| Abstract: | V diplomové práci jsem zpracovala strategickou analýzu firmě Café Campanila, jenž je jednou ze čtyř provozoven společnosti SALE-Praha, s. r. o.. Provedla jsem vybrané externí a interní analýzy, uvedla doporučení pro budoucí vývoj podniku, a nalezla vhodnou strategii. |
| Keywords: | strategie; strategická analýza; konkurenční výhoda |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Ondráčková, Pavla |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Novák, Petr |
| Thesis language: | Česky |
| Abstract: | In my thesis I worked out strategic analysis firm Café Campanila, which is one of the four businesses of SALE-Praha, Ltd.. I acomplished selected external and internal analysis, said the recommendation for future business development and find an appropriate strategy. |
| Keywords: | strategy; strategic analysis; competitive advantage |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 8. 12. 2008 |
|---|---|
| Date of submission: | 30. 4. 2010 |
| Date of defense: | 2. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17413/podrobnosti |