Public relations in practice of small and medium enterprises
| Thesis title: | Public Relations v praxi malé a střední firmy |
|---|---|
| Author: | Schovánková, Jana |
| Thesis type: | Diplomová práce |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Lacko, Jindřich |
| Thesis language: | Česky |
| Abstract: | Diplomová práce na téma Public relations v praxi malé a střední firmy se zabývá analýzou PR aktivit v malé poradenské společnosti, působící v Praze. První kapitola práce je zaměřena na teoretické nastínění aktivit public relations. V kapitole jsou diskutovány jednotlivé formy PR a jejich využití v současnosti. Rovněž je zde zmíněno srovnání PR s běžnými prvky ATL komunikace. Druhá polovina práce se již věnuje dané poradenské společnosti. V práci jsou zmíněny konkrétní nástroje public relations v rámci společnosti a jejich návrhy na zlešení. Poslední kapitoly se zabývají analýzou efektivity nákladů na public relations, a to i v porovnání s outsourcingem PR agentury. |
| Keywords: | media relations; BTL komunikace; public relations |
| Thesis title: | Public relations in practice of small and medium enterprises |
|---|---|
| Author: | Schovánková, Jana |
| Thesis type: | Diploma thesis |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Lacko, Jindřich |
| Thesis language: | Česky |
| Abstract: | Diploma thesis on a topic Public Relations in Practice of Small and Medium Enterprises is analyzing the PR activities in a small consulting company, which is operating in Prague. The first chapter is focused on the theoretical background of public relations activities. In the chapter there are also discussed various forms of PR and their usage in the present. The comparision of public relations with common elements ATL communication is there also mentioned. The second half of the thesis is devoted to the consulting company. In the thesis there are cited the specific tools of public relations within the company and proposals for their adjustement. The last chapters deal with the cost benefit analysis of public relations, even in comparison with the outsourcing of PR agencies. |
| Keywords: | media relations; BTL communication; public relations |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 30. 6. 2009 |
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| Date of submission: | 30. 1. 2010 |
| Date of defense: | 11. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21186/podrobnosti |