Analysis of Marketing Mix Tools in a Chosen Company
| Thesis title: | Analýza nástrojů marketingového mixu ve zvolené firmě |
|---|---|
| Author: | Raudová, Denisa |
| Thesis type: | Bakalářská práce |
| Supervisor: | Karásková, Hana |
| Opponents: | Chrudimská, Jana |
| Thesis language: | Česky |
| Abstract: | Cílem práce je analyzovat jednotlivé nástroje marketingového mixu firmy Naturel s.r.o. a poté vytvořit návrh na jejich vylepšení. |
| Keywords: | medová vína; propagace; distribuce; marketingový mix; produkt; cena |
| Thesis title: | Analysis of Marketing Mix Tools in a Chosen Company |
|---|---|
| Author: | Raudová, Denisa |
| Thesis type: | Bachelor thesis |
| Supervisor: | Karásková, Hana |
| Opponents: | Chrudimská, Jana |
| Thesis language: | Česky |
| Abstract: | The aim of this Bachelor thesis is to analyze particular marketing mix tools in the company Naturel Ltd. and then develop proposals fot their improvement. |
| Keywords: | Mead; Price; Product; Marketing Mix Tools; Promotion; Place |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 7. 4. 2009 |
|---|---|
| Date of submission: | 23. 4. 2010 |
| Date of defense: | 10. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21380/podrobnosti |