Analysis of Marketing Mix Tools in a chosen company
Thesis title: | Analýza nástrojů marketingového mixu ve zvolené firmě |
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Author: | Čech, Adam |
Thesis type: | Bakalářská práce |
Supervisor: | Karásková, Hana |
Opponents: | Šupitar, Václav |
Thesis language: | Česky |
Abstract: | Cílem bakalářské práce je charakterizovat společnost Propom s.r.o., popsat a analyzovat konkrétní nástroje marketingového mixu a následné zhodnocení. |
Keywords: | reklama; SWOT analýza; distribuce; cena; eshop; marketingový mix; komunikační mix; produkt |
Thesis title: | Analysis of Marketing Mix Tools in a chosen company |
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Author: | Čech, Adam |
Thesis type: | Bachelor thesis |
Supervisor: | Karásková, Hana |
Opponents: | Šupitar, Václav |
Thesis language: | Česky |
Abstract: | The aim of my bachelor work is the characteristics of company, then I analyse individual parts of marketing mix (product, price, place and promotion). At the end of my work I summarise knowledge and propose recommendations. |
Keywords: | eshop; marketing mix; place; promotion; product; price; SWOT analysis |
Information about study
Study programme: | Ekonomika a management/Management |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Management |
Department: | Department of Management Business |
Information on submission and defense
Date of assignment: | 6. 4. 2009 |
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Date of submission: | 23. 4. 2010 |
Date of defense: | 10. 6. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/21370/podrobnosti |