Description and Analysis of Product Environment

Thesis title: Popis a analýza prostředí produktu
Author: Srbecký, Michal
Thesis type: Bakalářská práce
Supervisor: Pirožek, Petr
Opponents: Štrach, Pavel
Thesis language: Česky
Abstract:
Bakalářská práce pojednává o čínském automobilovém trhu, jeho charakteristice, shrnutí a návrhu modelu určeného přímo pro tento a jemu podobné asijské trhy. Práce je aplikovaná na podnik Škoda Auto.
Keywords: Škoda; Model; Automobilový; Čína
Thesis title: Description and Analysis of Product Environment
Author: Srbecký, Michal
Thesis type: Bachelor thesis
Supervisor: Pirožek, Petr
Opponents: Štrach, Pavel
Thesis language: Česky
Abstract:
Bachelor work handle about chinese automotive market, his characteristic, summary and proposal of specific model for this and similar asian market. Work is applied for Škoda Auto.
Keywords: Škoda; automotive; China

Information about study

Study programme: Ekonomika a management/Management
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Management
Department: Department of Management Business

Information on submission and defense

Date of assignment: 23. 4. 2009
Date of submission: 15. 5. 2010
Date of defense: 10. 6. 2010
Identifier in the InSIS system: https://insis.vse.cz/zp/20454/podrobnosti

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