Destination Marketing and Management
| Thesis title: | Destinační marketing a management |
|---|---|
| Author: | Kocková, Jitka |
| Thesis type: | Diplomová práce |
| Supervisor: | Hesková, Marie |
| Opponents: | Musil, Martin |
| Thesis language: | Česky |
| Abstract: | Práce mapuje teoretické aspekty destinačního managementu a marketingu. Definuje destinační management a trvale udržitelný rozvoj cestovního ruchu. V práci je aplikován destinačního management a marketing v destinaci Sokolovsko. Pro tuto destiaci je navržena marketingová strategie a marketingový mix. |
| Keywords: | destinační management; cestovní ruch; destinační marketing |
| Thesis title: | Destination Marketing and Management |
|---|---|
| Author: | Kocková, Jitka |
| Thesis type: | Diploma thesis |
| Supervisor: | Hesková, Marie |
| Opponents: | Musil, Martin |
| Thesis language: | Česky |
| Abstract: | Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix. |
| Keywords: | destination marketing; tourism; destination management |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 15. 1. 2009 |
|---|---|
| Date of submission: | 15. 4. 2010 |
| Date of defense: | 8. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/18387/podrobnosti |