Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Nováková, Veronika |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Kultová, Hana |
| Thesis language: | Česky |
| Abstract: | V práci je provedena analýza vnějšího a vnitřního prostředí firmy. Využita je především analýza odvětví, PEST analýza, Porterův model 5 sil, 4C, analýza zdrojů podniku, finanční a SWOT analýza. Nejprve jsou uvedeny teoretické poznatky a na jejich základě je vypracována praktická část. Výsledekem práce je návrh všeobecné a propagační strategie firmy. |
| Keywords: | konkurenční výhoda; analýza; strategie; konkurence |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Nováková, Veronika |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Kultová, Hana |
| Thesis language: | Česky |
| Abstract: | The work is an analysis of external and internal environment of the company. Mainly is used analysis of the sector, PEST analysis, Porter five forces, 4C, analysis of business resources, financial and SWOT analysis. First part sumarises theory of strategic analysis and on this base is works up the practical part. The outcome is a general and marketing strategy of the firm. |
| Keywords: | competitive advantage; competition; analysis; strategy |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 16. 12. 2008 |
|---|---|
| Date of submission: | 30. 4. 2010 |
| Date of defense: | 8. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17978/podrobnosti |
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