The importance of customers´ satisfaction in culture realm
| Thesis title: | Význam zákaznické spokojenosti v oblasti kultury |
|---|---|
| Author: | Půhoná, Simona |
| Thesis type: | Diplomová práce |
| Supervisor: | Černá, Jitka |
| Opponents: | Zamazalová, Marcela |
| Thesis language: | Česky |
| Abstract: | Cílem práce je zhodnocení významu zákaznické spokojenosti v oblasti kultury a vlivu postojů na rozhodování zákazníků. |
| Keywords: | služba; kultura; postoje; spokojenost |
| Thesis title: | The importance of customers´ satisfaction in culture realm |
|---|---|
| Author: | Půhoná, Simona |
| Thesis type: | Diploma thesis |
| Supervisor: | Černá, Jitka |
| Opponents: | Zamazalová, Marcela |
| Thesis language: | Česky |
| Abstract: | The goal of this work is to sum up the importance of customers'satisfaction and impact of mindsets to customers decition. |
| Keywords: | service; satisfaction; mindset; culture |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 2. 11. 2009 |
|---|---|
| Date of submission: | 7. 5. 2010 |
| Date of defense: | 9. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/25746/podrobnosti |