The Role of ICT in the Elections and Political Marketing
| Thesis title: | Role ICT ve volbách a politickém marketingu |
|---|---|
| Author: | Elšík, Michal |
| Thesis type: | Bakalářská práce |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Procházka, Jan |
| Thesis language: | Česky |
| Abstract: | Práce "Role ICT ve volbách a v politickém marketingu" se zabývá problematikou fungování politických stran v prostředí nové ekonomiky a marketingu, který dnes slouží jako základní prostředek komunikace politických stran a politiků s veřejností. Politický marketing je spojován s využitím nejnovějších ICT nástrojů, především internetu ve formě webu 2.0 a sociálních sítí. Práce na příkladu amerického prezidenta Baracka Obamy demonstruje moderní způsob vedení úspěšné předvolební politické kampaně s využitím ICT technologií. |
| Keywords: | web 2.0; komunitní sítě; sociální sítě; politická kampaň; Barack Obama; ICT; politický marketing |
| Thesis title: | The Role of ICT in the Elections and Political Marketing |
|---|---|
| Author: | Elšík, Michal |
| Thesis type: | Bachelor thesis |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Procházka, Jan |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis deals with the way political parties are struggling through the area of the New Economy and marketing, which they are striving to use in luring of the general public. Political marketing is connected with the latest methods of using ICT tools, mainly with the Internet in the form of the web 2.0 and with social networks. This thesis engages in the presidential campaign of the American president Barack Obama and his revolutionary technique of running successful political campaign and the way he used wide range of ICT technologies to his advantage. His election battle and social media strategy set an important precedent for another politicians and even for business around the world. |
| Keywords: | elections; political marketing; web 2.0; social networks; Barack Obama; ICT |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 20. 11. 2009 |
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| Date of submission: | 15. 5. 2010 |
| Date of defense: | 9. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23020/podrobnosti |