Body image and its influence on consumer behavior
| Thesis title: | Body image a jeho vliv na spotřební chování |
|---|---|
| Author: | Hurychová, Andrea |
| Thesis type: | Bakalářská práce |
| Supervisor: | Stříteský, Václav |
| Opponents: | Zamazalová, Marcela |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá pojmem body image. Cílem je identifikovat význam vzhledu pro české spotřebitele a zjistit jeho dynamiku. Zároveň na základě analýzy vyhodnocuje relace body image k vybraným tržním projevům, konkrétně na trhu kosmetických produktů. |
| Keywords: | MML; Trh kosmetických produktů; Body image |
| Thesis title: | Body image and its influence on consumer behavior |
|---|---|
| Author: | Hurychová, Andrea |
| Thesis type: | Bachelor thesis |
| Supervisor: | Stříteský, Václav |
| Opponents: | Zamazalová, Marcela |
| Thesis language: | Česky |
| Abstract: | This thesis deals with the concept of body image. The aim is to identify the importance of appearance for Czech consumers and determine its dynamics.At the same time the analysis evaluates the relationship of body image selected market practices, particularly in the market of cosmetic products. |
| Keywords: | MML; Cosmetic market; Body image |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 4. 11. 2009 |
|---|---|
| Date of submission: | 15. 5. 2010 |
| Date of defense: | 9. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22675/podrobnosti |