Marketing Communication of Buddha-Bar Hotel Prague
| Thesis title: | Marketingová komunikace hotelu Buddha Bar Prague |
|---|---|
| Author: | Oberreiterová, Barbara |
| Thesis type: | Diplomová práce |
| Supervisor: | Valentová, Jana |
| Opponents: | Winklerová, Michaela |
| Thesis language: | Česky |
| Abstract: | Cílem této diplomové práce je definování pojmu marketingový mix a potažmo v rámci komunikace vymezit a kvalifikovat marketingovou komunikaci. Součástí práce je aplikování teorie na praktický příklad, jímž je Buddha-Bar Hotel Prague. Přínosem diplomové práce budou návrhy, jak tuto komunikaci s okolím, klienty a médii vylepšit a zintenzivnit. |
| Keywords: | Buddha-Bar Hotel Prague; Marketingová komunikace; Marketingový mix |
| Thesis title: | Marketing Communication of Buddha-Bar Hotel Prague |
|---|---|
| Author: | Oberreiterová, Barbara |
| Thesis type: | Diploma thesis |
| Supervisor: | Valentová, Jana |
| Opponents: | Winklerová, Michaela |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to define the term of marketing mix and followingly in its frame of communication to determine specifically the marketing communication. The part of this thesis is the application of the theory on the practical example of Buddha-Bar Hotel Prague. The benefits of this thesis will be the suggestions how to improve the communication and make it more intensive with other subjets, clients and media. |
| Keywords: | Marketing communication; Buddha-Bar Hotel Prague; Marketing mix |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Cestovní ruch |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Tourism |
Information on submission and defense
| Date of assignment: | 13. 12. 2009 |
|---|---|
| Date of submission: | 10. 6. 2010 |
| Date of defense: | 8. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23649/podrobnosti |