Private labels in the czech market
| Thesis title: | Privátní značky na českém trhu |
|---|---|
| Author: | Horká, Zuzana |
| Thesis type: | Diplomová práce |
| Supervisor: | Karásková, Hana |
| Opponents: | Kozlová, Taťána |
| Thesis language: | Česky |
| Abstract: | Cílem práce je seznámit s nabídkou privátních značek u vybraných obchodních řetězců na českém trhu a provést analýzu chování spotřebitele ve vztahu k výrobkům privátních značek. |
| Keywords: | spotřebitel; maloobchod; privátní značka; značka |
| Thesis title: | Private labels in the czech market |
|---|---|
| Author: | Horká, Zuzana |
| Thesis type: | Diploma thesis |
| Supervisor: | Karásková, Hana |
| Opponents: | Kozlová, Taťána |
| Thesis language: | Česky |
| Abstract: | The object of this work is identification with the private label offer of selective chain stores in the czech market and make the analyse of consumer behaviour in relation to private label products. |
| Keywords: | private label; brand; consumer; retail |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 24. 3. 2009 |
|---|---|
| Date of submission: | 25. 4. 2010 |
| Date of defense: | 15. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20832/podrobnosti |