Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Nohejlová, Veronika |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Kreuzerová, Kateřina |
| Thesis language: | Česky |
| Abstract: | Cílem práce je zpracovat strategickou analýzu společnosti Maspex Czech s.r.o., provést externí a interní analýzu, nastínit strategii a uvést doporučení pro budoucí vývoj. |
| Keywords: | externí analýza; návrh strategie; interní analýza; strategie; strategická analýza |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Nohejlová, Veronika |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Kreuzerová, Kateřina |
| Thesis language: | Česky |
| Abstract: | The aim of this work is the processing of a strategic analysis company Maspex Czech s.r.o., to external and internal analysis, outline the strategy and provide recommendations for future development. |
| Keywords: | suggestion strategy; internal analysis; external analysis; strategy; strategic analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 16. 12. 2008 |
|---|---|
| Date of submission: | 30. 4. 2010 |
| Date of defense: | 15. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17986/podrobnosti |