Modern Marketing
| Thesis title: | Moderní marketing |
|---|---|
| Author: | Koblásová, Jana |
| Thesis type: | Diplomová práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Slanařová, Martina |
| Thesis language: | Česky |
| Abstract: | Cílem práce je shrnutí historického vývoje marketingu, přiblížení nejmodernějších metod marketingu 21. století. Práce hodnotí přístup domácností k vybraným informačním a komunikačním technologiím a navrhuje podnikatelskou příležitost v oblasti multimedií. |
| Keywords: | internet; guerilla marketing; moderní marketing |
| Thesis title: | Modern Marketing |
|---|---|
| Author: | Koblásová, Jana |
| Thesis type: | Diploma thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Slanařová, Martina |
| Thesis language: | Česky |
| Abstract: | The publication shows summary of the historical development of marketing and the latest marketing methods of 21st century. This work assesses households' access to selected information and communication technologies, and proposes a business opportunity in the area of multimedia. |
| Keywords: | modern marketing; internet; guerilla marketing |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 9. 12. 2008 |
|---|---|
| Date of submission: | 21. 5. 2010 |
| Date of defense: | 15. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17492/podrobnosti |
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